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— Welcome to Our Podcast —

 Dive into the latest trends, strategies, and insights in the world of digital marketing. Join us as we discuss the challenges and opportunities businesses face in the digital age, featuring expert interviews, success stories, and actionable advice to help you thrive online.


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fabindia store

Empowering Artisans: The Fabindia Story

Watch our latest post to see how Fabindia empowers rural artisans and brings traditional artistry into contemporary homes.

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a black and white photo of people in a room

Evolution of Marketing: From Ancient Trade to Digital Era

Explore how marketing has evolved through key historical milestones and technological advancements, shaping the way businesses connect with consumers across centuries.

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Building a Brand Beyond Capital: Lessons from Tanishq's Journey

Discover how Tanishq turned early losses into success by prioritizing customer trust over mere capital investment. 

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pv narsimha rao

P.V. Narasimha Rao: Visionary Leadership Beyond Religious Boundaries

Discover how his leadership balanced respect for secular values with meaningful assistance.

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yoga

Yoga: From Ancient Tradition to Global Phenomenon

 Discover how yoga, a 5,000-year-old practice, evolved into an international brand.

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vizag

Vizag - City of Destiny: From Fishing Village to Financial Hub

Uncover the transformation of Vizag from a small fishing village into a thriving cosmopolitan city.

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godrej

Godrej's Bold Move: Marketing Eon Vogue on Airline Baggage Belts

Explore Godrej’s groundbreaking marketing strategy for its Eon Vogue appliances by showcasing them on airline baggage belts.

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mtr

MTR: From Tiffin Room to Pan-India Success Story

Discover the journey of MTR, which began in 1924 as a small eatery in Karnataka and evolved into a ₹1,000 crore brand.

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iceberg ice cream

Iceberg Ice Creams: Suhas Shetty's Sweet Success Story

Explore the journey of Suhas Shetty and his startup, Iceberg Ice Creams, from its humble beginnings in 2013 to becoming a ₹12 crore brand.

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naturals icecream

Naturals Ice Cream: Raghunandan Kamat's Real Fruit Revolution

Discover how Raghunandan Kamat transformed the ice cream industry with his vision for real fruit flavors.

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Olympics

Funding the Games: How the Olympics Committee Secures Budget

Explore how the Olympics Committee finances the Games, from the early days of corporate sponsorship in 1928 to the significant role of digital coverage in recent events.

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NYKAA

Nykaa's Rise: Social Media Strategies Behind the Brand's Success

Discover how Nykaa, launched in 2012 with just three employees, leveraged social media strategies to become a leading beauty e-commerce brand.

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Inspiration

Beyond Global Giants: Finding Inspiration in Local Success Stories

Explore why it's important to look beyond global empires for inspiration.

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apple

Apple's Edge: Marketing Strategies That Set the Bar

Dive into how Apple’s consistent branding, premium pricing, and emotional marketing strategies keep it ahead of the competition and foster deep customer loyalty.


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branding vs marketing

Branding vs. Marketing: Understanding the Key Differences

Explore how branding builds long-term reputation and identity through elements like name and logo design, while marketing drives short-term goals with strategies like advertising and social media campaigns.

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brand

Effective Brand Promotion: Strategies for Building a Strong Image

Explore various methods for promoting your brand, including word of mouth, networking, product marketing, and digital strategies.

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digital marketer

A Day in the Life of an Independent Digital Marketer: How We Plan Our Schedules

Get an inside look at how independent digital marketers organize their day, from managing client projects to executing digital campaigns and staying updated on industry trends.


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PV Narsimha Rao

P.V. Narasimha Rao: How a Time Table Transformed Chief Ministerial Operations

When P.V. Narasimha Rao was Chief Minister, his secretary, PVRK Prasad, introduced a time table to manage the influx of visitors at the residence.

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eating out

The Truth About Eating Out: Food Safety Scandals and Dietary Guidelines

Discover the revelations from recent Telangana food safety raids on branded restaurants and explore the 17 dietary guidelines from the Indian Council of Medical Research and the National Institute of Nutrition.

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photo misuse

What to Do if Your Photo or Video Is Misused on Social Media

Learn the essential steps to take if your image is misused online.

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FedEx Scam

Beware of FedEx Scam Calls: What to Do if You Receive a Fraudulent Message

Avoid falling for FedEx scam calls asking you to press numbers to retrieve your parcel. If you receive such a call, hang up immediately and report it to authorities at 1930 for cyber crime.

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person holding gray video camera near green leaf plant during daytime

Revolutionary Waves: The Marketing Tools of India's Freedom Fighters

Explore the innovative communication strategies used by India's freedom fighters to mobilize the masses during the independence movement.

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person holding black DSLR camera

Vizag Through the Lens: The Legacy of C. Moonesamy Mudaliar

Discover the captivating story of C. Moonesamy Mudaliar, Vizag's first resident photographer, who immortalized the town's early 20th-century architecture and landscapes.

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a close up of a cell phone with a youtube logo on it

The Birth of YouTube: Jawed Karim's Vision

Explore how Jawed Karim's simple idea to share videos online led to the creation of YouTube, revolutionizing the way we consume content globally.

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Yale

Yale's Dark Origins: The Indian Connection

Uncover the controversial history behind Yale University, exploring claims that its early endowment was built on wealth plundered from India.

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